Cedric Flazinski, My Designer, 2008

Cedric Flazinski is a design researcher and interaction designer based in France. His MyDesigner shoe collection subverts traditional mass manufacturing and offers a model for more specific mass customization by using an interactive shoe design generator, MyBrand, to asses the consumer’s morals, beliefs, preferences and self-perception. The 12 MyDesigner shoes showcased, both in the exhibition and video, are examples of different individual shoe results generated from the MyBrand software.

mutefirst.free.fr/mydesigner/

12 shoes, white leather
Lent by Cedric Flazinski

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