Cedric Flazinski, My Designer, 2008

Cedric Flazinski is a design researcher and interaction designer based in France. His MyDesigner shoe collection subverts traditional mass manufacturing and offers a model for more specific mass customization by using an interactive shoe design generator, MyBrand, to asses the consumer’s morals, beliefs, preferences and self-perception. The 12 MyDesigner shoes showcased, both in the exhibition and video, are examples of different individual shoe results generated from the MyBrand software.


12 shoes, white leather
Lent by Cedric Flazinski

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