Simon Thorogood, Soundwear, 2007

Simon Thorogood is a London fashion designer and artist who coined the term “Phashion,” a word created by blending the words fashion and ‘phase transition’ (the changing from one phase of matter to another). In Soundwear fashion design ideas are animated by combining music with a library of drawings, colors, textures or photographs. The synesthetic application encourages users to interact and compose a fashion design creation.

With permission of Simon Thorogood

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